Google Ads Agency in Belfast
Service
Running Google Ads across three markets
Belfast advertisers rarely sell into one market. There's Northern Ireland, there's the Republic in euro, and there's Great Britain, where the competition is far deeper and the cost per click reflects it. Each has different pricing, different shipping and often different messaging.
Collapsed into a single campaign, that mix produces numbers nobody can act on. Currencies get mixed in the conversion data, GB competition drags up the average cost per click, and strong local performance disappears into the blend.
The practical work is in the settings most accounts get wrong. Conversion values need to be recorded in a consistent currency or your ROAS is fiction. Shopping feeds need separate configurations where pricing and shipping differ. Location targeting has to distinguish presence from interest, or you'll pay for browsers who can't buy from you.
We also keep an eye on which market is subsidising which. It's common to find the Northern Ireland campaigns quietly funding unprofitable GB expansion, or the reverse, and neither shows up until the accounts are separated.
Paid search across the border and the water
Mindwave was founded by people who've worked inside Google and Klaviyo, so we understand both the click and everything that happens after it.
Belfast businesses often sell across Northern Ireland, Ireland and Great Britain, so connected audiences and clean attribution really earn their keep. We work remotely with your team, and you deal directly with the people running your account.
Run Google Ads with us as a standalone service, or connect it with Klaviyo and Meta so audiences, exclusions and insights move between channels instead of sitting in silos. A number of clients combine it with our Klaviyo agency Belfast work, so paid search and email share one view of the customer.
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3 Steps to Smarter Automation
Audit & Assess
We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.
Consultation & Onboarding
We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.
Launch, Optimise, Learn
We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.
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