Google Ads Agency for Charities
Paid Google Ads for charities and non-profits, run alongside your Ad Grant. We use paid budget where the grant can't reach, and we will tell you honestly if you don't need it.
Where the grant stops
The Ad Grant is a great start, but it has limits. It only runs text ads on Google Search, it has a cap on bids, and it usually appears below paid ads from other organisations bidding on the same searches. For high-value moments, like a Christmas appeal or an emergency response, that can mean your cause is not seen when it matters most.
Paid search, Shopping, YouTube and more
We use paid budget to compete on your most important searches, run Shopping ads for charity shops and merchandise, and reach supporters on YouTube and the Google Display Network. Paid and grant campaigns are planned together so they don't compete with each other.
Everything is tracked to donations, sign-ups and enquiries. If a paid budget isn't going to pay for itself, we will say so.
Charity pricing
Google Ads management for charities starts from €500 a month, half our standard rate, with the same team. Combine it with donor email and you get a further discount. See all Mindwave for Good rates.
Some of our
charity partners
Hometree establish and conserve permanent native woodland in Ireland through afforestation, restoration and education. Their work is patient, long term and grounded in stewardship.
We're building their Google Ad Grants account from the ground up, and we're Restoration Members too. A share of what our business earns goes straight into their rewilding projects and grows as we do: a modest patch of ground for now, with plans for something you could get properly lost in.
Dublin Simon Community has stood beside people experiencing homelessness in Dublin and the surrounding counties for decades. We're proud to work with them, and honoured to play a small part.
We're supporting DSC across their digital activity, from Google Ads and search to donor email, so they can see what's driving support.
How it works
- 1
Free audit
We review your grant, ads and donor email, and tell you what works.
- 2
90-day roadmap
A clear plan that's yours to keep, whether you work with us or not.
- 3
Build
We set up or fix your ad accounts, tracking and email workflows.
- 4
Monthly reporting
Donations, sign-ups and results, plus what we're changing next.
Half our standard rate
Registered charities pay half our standard rate, with services from €500 a month. Grant management is a flat monthly fee, never a percentage of your grant, and the first audit is free.
Common questions
The grant only covers Google Search text ads and is limited in how much it can bid, so it often loses out to paid advertisers on the same keywords. A paid budget lets you compete on the searches that matter most and reach people on YouTube and display too.
Yes. They run as separate accounts, and we plan them together so they support each other instead of competing.
It depends on your goals and what donations or sign-ups are worth to you. The free audit includes a recommendation, and if the numbers don't stack up we will tell you not to spend it.
Yes. Social enterprises aren't eligible for the Ad Grant, but they get our charity rate on paid Google Ads and other services.
Tell us about your cause
A few details to get us started, and we will come back to you shortly.
