Charity Marketing Agency in Dublin
A Dublin team running Google Ad Grants, paid search, donor email and social for charities, at half our standard rate. We help your cause stand out when many Dublin charities are chasing the same searches.
Dublin charities compete for the same searches
Search for homeless support, mental health services or volunteering in Dublin and you will see several charities competing for the same terms. If you rely on Google Ad Grants, your bids are capped, and so are those of every other charity using the grant. When everyone is held to the same limits, the better-built account wins the impressions.
Our Google Ad Grants team builds accounts around specific, multi-word searches, keeps click-through rate above Google's 5% minimum, and makes sure conversion tracking records real donations and sign-ups.
When the grant is not enough
The grant only covers Google Search text ads, and capped bids mean it often sits below paid advertisers. For a busy appeal, or a campaign that has to land in a particular week, a modest paid budget alongside the grant puts you in positions the grant cannot reach.
Our paid Google Ads for charities run at half our standard rate, and the paid account and the grant are planned together so they do different jobs.
Close to the charities we work with
We are based in Dublin, and Dublin Simon Community is one of our charity partners, along with Hometree. Being local makes it easy to meet, plan appeals together and agree what success looks like.
Read how Mindwave for Good works, from the free audit and 90-day roadmap to monthly reports on donations rather than clicks.
Some of our
charity partners
Hometree establish and conserve permanent native woodland in Ireland through afforestation, restoration and education. Their work is patient, long term and grounded in stewardship.
We're building their Google Ad Grants account from the ground up, and we're Restoration Members too. A share of what our business earns goes straight into their rewilding projects and grows as we do: a modest patch of ground for now, with plans for something you could get properly lost in.
Dublin Simon Community has stood beside people experiencing homelessness in Dublin and the surrounding counties for decades. We're proud to work with them, and honoured to play a small part.
We're supporting DSC across their digital activity, from Google Ads and search to donor email, so they can see what's driving support.
How it works
- 1
Free audit
We review your grant, ads and donor email, and tell you what works.
- 2
90-day roadmap
A clear plan that's yours to keep, whether you work with us or not.
- 3
Build
We set up or fix your ad accounts, tracking and email workflows.
- 4
Monthly reporting
Donations, sign-ups and results, plus what we're changing next.
Half our standard rate
Registered charities pay half our standard rate, with services from €500 a month. Grant management is a flat monthly fee, never a percentage of your grant, and the first audit is free.
Common questions
Yes. Our office is in Dublin, so we can meet in person for the first conversation or for planning sessions. Calls work just as well if that suits you better.
Usually because other charities and paid advertisers are going after the same terms. Ad Grant bids are capped, so the grant alone often sits below paid ads. Better keywords and ads help, and a small paid budget can close the gap. The free audit shows where you are losing out.
Google requires an account click-through rate of at least 5%, no single-word keywords and working conversion tracking. If the click-through rate stays below 5% for two months, the account risks being deactivated.
Yes. We run donor email on the CRM or email platform you already use and sign a data processing agreement first. Combining Google Ads and email also gets you an extra discount on top of our charity rate.
Tell us about your cause
A few details to get us started, and we will come back to you shortly.
