Digital Marketing Agency for Charities in Ireland
Google Ad Grants, paid search, donor email and paid social for registered charities in Ireland, at half our standard rate. Run from our Dublin office by founders who worked with non-profits at Google.
Built for charities on the Irish register
We work with charities registered with the Charities Regulator. Google for Nonprofits verifies your organisation before an Ad Grants account can be approved, and your registration is part of that check. Once verified, you can apply for up to $10,000 a month in free Google Search ads through our Google Ad Grants management.
Hospitals, schools, universities and public bodies are not eligible for the grant. Social enterprises are not eligible either, but they still get our charity rate on paid services. The full Mindwave for Good offer sets out how that works.
Make the most of the Charitable Donation Scheme
Under the Charitable Donation Scheme, your charity can claim tax relief on donations of €250 or more from a donor in a year. That makes larger gifts worth more to you, and it is worth telling supporters about at the right moment.
Our donor email marketing for charities can build that message into your supporter journeys, using the CRM or email platform you already have. We sign a data processing agreement before we touch any donor data.
A Dublin team with charity partners close to home
The team behind Mindwave for Good works from our Dublin office. Our charity partners include Hometree and Dublin Simon Community.
Every engagement follows the same steps:
- A free audit and grant health check
- A 90-day roadmap
- The build
- Monthly reports on donations and sign-ups, not clicks
Some of our
charity partners
Hometree establish and conserve permanent native woodland in Ireland through afforestation, restoration and education. Their work is patient, long term and grounded in stewardship.
We're building their Google Ad Grants account from the ground up, and we're Restoration Members too. A share of what our business earns goes straight into their rewilding projects and grows as we do: a modest patch of ground for now, with plans for something you could get properly lost in.
Dublin Simon Community has stood beside people experiencing homelessness in Dublin and the surrounding counties for decades. We're proud to work with them, and honoured to play a small part.
We're supporting DSC across their digital activity, from Google Ads and search to donor email, so they can see what's driving support.
How it works
- 1
Free audit
We review your grant, ads and donor email, and tell you what works.
- 2
90-day roadmap
A clear plan that's yours to keep, whether you work with us or not.
- 3
Build
We set up or fix your ad accounts, tracking and email workflows.
- 4
Monthly reporting
Donations, sign-ups and results, plus what we're changing next.
Half our standard rate
Registered charities pay half our standard rate, with services from €500 a month. Grant management is a flat monthly fee, never a percentage of your grant, and the first audit is free.
Common questions
For Google Ad Grants, Google needs to verify your organisation through Google for Nonprofits, and being a registered charity is the usual route in Ireland. If you are not sure where you stand, we will check your eligibility as part of the free audit.
Charities pay half our standard rate, with services from €500 a month. Combining Google Ads and email gets you an extra discount. Ad Grant management is a flat monthly fee, never a percentage of grant spend.
Yes. We can explain the scheme in donor emails and on donation pages, so supporters who give €250 or more in a year know their gift can be worth more to you. We agree the wording with you before anything goes out.
No. Our office is in Dublin, but the work does not depend on where you are based, so charities anywhere in Ireland can join.
Tell us about your cause
A few details to get us started, and we will come back to you shortly.
