Mindwave for Good

Charity Marketing Agency in Northern Ireland

Google Ad Grants, paid ads, donor email and social for charities in Northern Ireland, at half our standard rate. We run campaigns that reach supporters on both sides of the border, giving in euro or sterling.

Mindwave for Good logo

Registered with the Charity Commission for Northern Ireland

Charities in Northern Ireland register with the Charity Commission for Northern Ireland (CCNI). Google for Nonprofits verifies your organisation before an Ad Grants account is approved, and your registration is part of that. Once verified, you can apply for up to $10,000 a month in free Google Search ads.

Our Google Ad Grants management covers the application, the build and the monthly running of the account.

Supporters on both sides of the border

If your charity has supporters in Northern Ireland and in the Republic, campaigns can target each side separately, with messages and landing pages that suit each audience.

Where the grant's capped bids are not enough, our paid Google Ads for charities add reach on either side of the border, at half our standard rate.

Donations in euro and sterling

Taking donations in both € and £ means your tracking has to handle both. We set up conversion tracking on donations from both sides of the border, so your monthly report shows real income rather than clicks.

Find out how Mindwave for Good works, from the free audit to monthly reporting.

Some of our
charity partners

Native woodland in autumn, seen from above

Hometree establish and conserve permanent native woodland in Ireland through afforestation, restoration and education. Their work is patient, long term and grounded in stewardship.

We're building their Google Ad Grants account from the ground up, and we're Restoration Members too. A share of what our business earns goes straight into their rewilding projects and grows as we do: a modest patch of ground for now, with plans for something you could get properly lost in.

Dublin city centre and the River Liffey at dusk, seen from above

Dublin Simon Community has stood beside people experiencing homelessness in Dublin and the surrounding counties for decades. We're proud to work with them, and honoured to play a small part.

We're supporting DSC across their digital activity, from Google Ads and search to donor email, so they can see what's driving support.

How it works

  1. 1

    Free audit

    We review your grant, ads and donor email, and tell you what works.

  2. 2

    90-day roadmap

    A clear plan that's yours to keep, whether you work with us or not.

  3. 3

    Build

    We set up or fix your ad accounts, tracking and email workflows.

  4. 4

    Monthly reporting

    Donations, sign-ups and results, plus what we're changing next.

Charity pricing

Half our standard rate

Registered charities pay half our standard rate, with services from €500 a month. Grant management is a flat monthly fee, never a percentage of your grant, and the first audit is free.

Common questions

Is our charity eligible for Google Ad Grants in Northern Ireland?

Most charities registered with the Charity Commission for Northern Ireland can apply once verified through Google for Nonprofits. Hospitals, schools, universities and public bodies are not eligible. We check eligibility as part of the free audit.

Can you run campaigns in both Northern Ireland and the Republic?

Yes. We can target each area separately, with its own budget, messages and landing pages, and report on each one.

Will we need to move our donor data to a new system?

No. We work on the CRM or email platform you already use. Before we touch any donor data, we sign a data processing agreement with you.

What happens after the free audit?

You get a 90-day roadmap setting out what we would fix and build first. If you go ahead, we build it and then report every month on donations and sign-ups.

Tell us about your cause

A few details to get us started, and we will come back to you shortly.

What do you need help with?

We'll reply within two working days.

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Reach supporters across the island

Tell us about your charity and we will run a free audit and grant health check, then plan campaigns for both sides of the border.

Stephen Power, co-founder of Mindwave
Stephen Power
Co-founder
Talk to Stephen