Digital Marketing Agency for Charities in the UK
Google Ad Grants, paid ads, donor email and social for UK charities, at half our standard rate. Run from our London office by founders who worked with non-profits at Google.
For charities on every UK register
Google for Nonprofits verifies your charity before it approves an Ad Grants account, and your registration with the relevant regulator is part of that:
- England and Wales: the Charity Commission
- Scotland: the Scottish Charity Regulator (OSCR)
- Northern Ireland: the Charity Commission for Northern Ireland (CCNI)
Once verified, you can apply for up to $10,000 a month in free Google Search ads. Our Ad Grants management service takes care of the application and the account.
Ask for Gift Aid at the right moment
Gift Aid lets your charity claim an extra 25p for every £1 a UK taxpayer donates. It only counts if the supporter makes a Gift Aid declaration, so the ask needs to be clear.
We build Gift Aid prompts into appeal landing pages and donor email journeys, using the CRM or email platform you already have. We sign a data processing agreement before touching donor data.
A London office and a charity rate
We have an office in London as well as Dublin. Charities pay half our standard rate, and grant management is a flat monthly fee, never a percentage of grant spend.
Every engagement follows the same steps: a free audit, a 90-day roadmap, the build, then monthly reports on donations and sign-ups. See the full Mindwave for Good offer.
Some of our
charity partners
Hometree establish and conserve permanent native woodland in Ireland through afforestation, restoration and education. Their work is patient, long term and grounded in stewardship.
We're building their Google Ad Grants account from the ground up, and we're Restoration Members too. A share of what our business earns goes straight into their rewilding projects and grows as we do: a modest patch of ground for now, with plans for something you could get properly lost in.
Dublin Simon Community has stood beside people experiencing homelessness in Dublin and the surrounding counties for decades. We're proud to work with them, and honoured to play a small part.
We're supporting DSC across their digital activity, from Google Ads and search to donor email, so they can see what's driving support.
How it works
- 1
Free audit
We review your grant, ads and donor email, and tell you what works.
- 2
90-day roadmap
A clear plan that's yours to keep, whether you work with us or not.
- 3
Build
We set up or fix your ad accounts, tracking and email workflows.
- 4
Monthly reporting
Donations, sign-ups and results, plus what we're changing next.
Half our standard rate
Registered charities pay half our standard rate, with services from €500 a month. Grant management is a flat monthly fee, never a percentage of your grant, and the first audit is free.
Common questions
Most registered charities in England, Wales, Scotland and Northern Ireland are eligible once verified through Google for Nonprofits. Hospitals, schools, universities and government bodies are not. We check eligibility in the free audit.
Yes. We make sure Gift Aid is asked for clearly on donation pages and in donor emails, so supporters who pay UK tax are prompted to add it. Each eligible gift is worth an extra 25p for every £1.
Social enterprises are not eligible for Google Ad Grants, but they do get our charity rate on paid services such as Google Ads, paid social and email.
Clicks do not fund your work. We set up conversion tracking so we can report each month on donations and sign-ups. Working conversion tracking is also one of Google's rules for the grant.
Tell us about your cause
A few details to get us started, and we will come back to you shortly.
