Charity Marketing Agency in London
Google Ad Grants, paid search, donor email and social for London charities, from our London office, at half our standard rate. We help you compete in a city where many charities chase the same searches.
Why the grant alone struggles in London
Competition among London charities for Ad Grant keywords is heavy. Every grant account bids under the same cap, and paid advertisers can bid above all of them. A grant-only account can struggle to show for the searches that matter most, however well it is built.
Good Ad Grants management still matters: specific multi-word keywords, ads that keep click-through rate above 5%, and tracking that records real donations.
Adding a paid budget to compete
For your most important searches, a paid budget alongside the grant lets you bid where the grant cannot. We run paid Google Ads for charities at half our standard rate, and plan the grant and the paid account together so they cover different jobs rather than competing with each other.
Social campaigns for London audiences
If you need volunteers or supporters in particular boroughs, or across the whole city, our paid social for charities on Meta and LinkedIn targets the right area for each appeal.
It all sits within Mindwave for Good: a free audit, a 90-day roadmap, the build, then monthly reports on donations and sign-ups.
Some of our
charity partners
Hometree establish and conserve permanent native woodland in Ireland through afforestation, restoration and education. Their work is patient, long term and grounded in stewardship.
We're building their Google Ad Grants account from the ground up, and we're Restoration Members too. A share of what our business earns goes straight into their rewilding projects and grows as we do: a modest patch of ground for now, with plans for something you could get properly lost in.
Dublin Simon Community has stood beside people experiencing homelessness in Dublin and the surrounding counties for decades. We're proud to work with them, and honoured to play a small part.
We're supporting DSC across their digital activity, from Google Ads and search to donor email, so they can see what's driving support.
How it works
- 1
Free audit
We review your grant, ads and donor email, and tell you what works.
- 2
90-day roadmap
A clear plan that's yours to keep, whether you work with us or not.
- 3
Build
We set up or fix your ad accounts, tracking and email workflows.
- 4
Monthly reporting
Donations, sign-ups and results, plus what we're changing next.
Half our standard rate
Registered charities pay half our standard rate, with services from €500 a month. Grant management is a flat monthly fee, never a percentage of your grant, and the first audit is free.
Common questions
Grant bids are capped, so paid advertisers and other charities with strong accounts often appear first. Better keywords and ads help, and for key terms a paid budget may be needed to show consistently. The free audit shows which searches you are missing.
It depends on the searches you want to win and how competitive they are. We look at this in the free audit and recommend a budget in your 90-day roadmap, starting small and growing only if it brings in donations.
Yes. We have offices in London and Dublin, so we can meet London charities in person as well as on calls.
Yes. We run paid social on Meta and LinkedIn for volunteer recruitment, appeals and awareness, targeted to the parts of London you need. We report on sign-ups, not clicks.
Tell us about your cause
A few details to get us started, and we will come back to you shortly.
