Klaviyo Agency in Kilkenny
Service
Brands built on the maker
Kilkenny has an unusually concentrated design and craft scene for a city its size, and the brands here tend to be built on the identity of the maker. Pottery, jewellery, textiles, design-led homeware, much of it sold at prices well above the mass-market equivalent.
That price is justified by the story, and the story is exactly what gets stripped out when a brand starts sending standard promotional email. The gap between how the product feels in a shop and how it reads in an inbox can be enormous.
For maker-led brands the content is already there, it's just not being used. Process, materials, the workshop, what went wrong with a batch, what's being made next. It reads as genuine because it is, and it works far better than a product grid.
Limited runs suit this audience particularly well. Small batches, one-off pieces and seasonal collections give the list a real reason to open, and they protect margin in a way discounting never will.
Klaviyo for Kilkenny makers
One of our founders worked inside Klaviyo, so we know what a healthy account looks like and where a brand's character gets lost in a template.
We work remotely with Irish brands, and you deal directly with the people doing the work rather than an account manager relaying messages.
Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.
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3 Steps to Smarter Automation
Audit & Assess
We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.
Consultation & Onboarding
We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.
Launch, Optimise, Learn
We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.
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