Klaviyo Agency in Letterkenny
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Selling Donegal to the world
Donegal brands sell something the rest of the country can't easily copy. Tweed, knitwear and heritage apparel carry a provenance that customers in New York and Tokyo will pay a premium for, and a large share of that trade is international.
Selling abroad changes the email job. Currencies, duties, shipping times and seasonal opposites all come into play, and a list that mixes Letterkenny and Los Angeles without distinguishing them will serve both badly.
Segmenting by country lets you get the practical things right: prices in the right currency, honest delivery timelines, clarity on duties. It also lets you stop promoting heavy knitwear to Australia in December.
The provenance story is the other half. International customers are buying Donegal as much as they're buying the garment, so the email should carry the place, the process and the people. That's the part no competitor can replicate.
Klaviyo for heritage apparel brands
One of our founders worked inside Klaviyo, so we know what a healthy account looks like when a list spans several markets.
We work remotely with Irish brands, and you deal directly with the people doing the work rather than an account manager relaying messages.
Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.
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3 Steps to Smarter Automation
Audit & Assess
We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.
Consultation & Onboarding
We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.
Launch, Optimise, Learn
We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.
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