Klaviyo Agency
in 
Derby

Service
Mindwave works with Derby brands whose Klaviyo account was set up once and never revisited, which is where most of the missed revenue tends to sit.

Accounts nobody has looked at in two years

Derby is an engineering city first and foremost, and its consumer brands have grown up slightly in the shadow of that. What tends to happen is that a local web agency builds the Shopify store, switches Klaviyo on as part of the package, sets up a welcome email, and moves on to the next project.

Two years later the account is still running those same three flows. It's making money, which is why nobody questions it, but it's doing a fraction of what it should. We see this pattern more in the East Midlands than almost anywhere.

What an audit usually turns up

We start with an audit rather than a rebuild. Most inherited accounts have a working welcome flow, an abandoned cart that fires too late, and nothing else. The quickest gains are usually in post-purchase, browse abandonment and a win-back timed to your actual repurchase cycle.

From there it's segmentation. Sending everything to everyone is what got the account stuck, and fixing that usually lifts revenue before we've written a single new campaign.

Klaviyo help for Derby brands

One of our founders worked inside Klaviyo, so we know what a healthy account looks like and where the money hides in a neglected one.

We work remotely with Derby and East Midlands brands, and you deal directly with the people doing the work rather than an account manager relaying messages.

Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.

Talk to a Klaviyo specialist

Send us your account and we'll tell you what's actually happening in it, what's missing, and what we'd fix first.

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Audit & Assess

We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.

Consultation & Onboarding

We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.

Launch, Optimise, Learn

We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.

News & Views

We write about what we're seeing across paid search, paid social and marketing automation - what's changing and what's actually working.