Klaviyo Agency in Stoke-on-Trent
Service
Selling gifts in a ten-week window
Stoke makes things people give as presents. The pottery industry that built the city has evolved into a cluster of homeware and ceramics brands selling direct at premium prices, and a large share of that revenue arrives in a ten-week window before Christmas.
Gifting behaves differently from ordinary ecommerce. The buyer often isn't the user, the purchase is emotional rather than practical, and the window to influence it is short. Email is the right channel for it, but not email built for repeat consumables.
Gift buyers need to be segmented away from people buying for themselves, because they want different things: price guidance, delivery deadlines, gift wrapping, reassurance that it'll arrive. Mixing them into one campaign serves neither well.
The other half of the job is the eleven months either side. A gift recipient is a potential customer who has your product in their house and has never heard from you. Capturing and nurturing that person is where most ceramics brands leave money behind.
Klaviyo for Staffordshire makers
One of our founders worked inside Klaviyo, so we know what a healthy account looks like and where the revenue hides in a busy one.
We work remotely with Stoke and Staffordshire brands, and you deal directly with the people doing the work rather than an account manager relaying messages.
Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.
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3 Steps to Smarter Automation
Audit & Assess
We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.
Consultation & Onboarding
We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.
Launch, Optimise, Learn
We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.
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