Klaviyo Agency in Northampton
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Selling things built to last
Northampton's shoemaking tradition has produced something unusual: a cluster of brands selling objects that cost several hundred pounds and last for decades. Church's, Crockett & Jones and the trade around them built a reputation on exactly that.
High price and long life change the email job completely. The purchase needs justifying rather than prompting, and once someone owns a pair, they may not need another for years. Most retention tactics are irrelevant here.
Before the sale, email is doing the work a knowledgeable shop assistant would: explaining the construction, the materials, why the price is what it is, how to get the fit right. Long sequences, properly written, aimed at someone deciding whether to spend serious money.
After the sale, it's care and craft. Polishing, resoling, repairs, how to make it last. It sounds like it won't sell anything, and it's exactly what produces the second purchase and the recommendation five years later.
Klaviyo for Northampton makers
One of our founders worked inside Klaviyo, so we know what a healthy account looks like for a brand that sells rarely and well.
We work remotely with East Midlands makers, and you deal directly with the people doing the work rather than an account manager relaying messages.
Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.
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3 Steps to Smarter Automation
Audit & Assess
We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.
Consultation & Onboarding
We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.
Launch, Optimise, Learn
We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.
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