Klaviyo Agency in Norwich
Service
Email that stops people cancelling
Norwich has an unusual concentration of subscription businesses, and Naked Wines growing up here is no accident. East Anglia has a real cluster of brands built on recurring revenue rather than one-off sales.
Subscription changes what email is for entirely. You're not trying to make a sale, the sale is already scheduled. You're trying to stop someone cancelling it, which is a much subtler job and one most Klaviyo setups aren't built for.
Churn has a shape. Most subscription businesses lose people at two predictable points: shortly after the first delivery, and around the third or fourth, when novelty fades and the charge starts feeling routine. Both are visible in the data months before anyone cancels.
We build flows around those moments: reinforcing the decision early, adding perceived value in the middle, and giving people pause and skip options rather than forcing a cancel-or-stay choice. A paused subscriber comes back. A cancelled one usually doesn't.
Klaviyo for subscription brands
One of our founders worked inside Klaviyo, so we know what a healthy account looks like and where subscribers slip away unnoticed.
We work remotely with East Anglian brands, and you deal directly with the people doing the work rather than an account manager relaying messages.
Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.
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3 Steps to Smarter Automation
Audit & Assess
We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.
Consultation & Onboarding
We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.
Launch, Optimise, Learn
We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.
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