Klaviyo Agency in Wolverhampton
Service
Selling to trade and to the public
A lot of Black Country businesses started out selling to trade and have since added a consumer arm. Tools, hardware, components, materials: things that were once sold by the pallet to contractors are now sold by the unit to people doing up their own houses.
The trouble is that both audiences usually end up on one Klaviyo list. A tradesman ordering monthly and a homeowner buying once every three years want completely different emails, and a single campaign will irritate one and bore the other.
The fix is segmenting by buying behaviour rather than by whatever someone ticked at signup. Order frequency, basket size and product mix tell you who's trade far more reliably than a form field does.
Once that's clear, the flows diverge properly. Trade customers get reorder prompts, bulk pricing and stock alerts. Consumers get project guidance, how-to content and reassurance. Same catalogue, two entirely different programmes.
Klaviyo for West Midlands businesses
One of our founders worked inside Klaviyo, so we know what a healthy account looks like and where the money hides in a mixed one.
We work remotely with West Midlands businesses, and you deal directly with the people doing the work rather than an account manager relaying messages.
Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.
Talk to a Klaviyo specialist
Message Us
3 Steps to Smarter Automation
Audit & Assess
We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.
Consultation & Onboarding
We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.
Launch, Optimise, Learn
We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.
News & Views
