Klaviyo Agency in Luton
Service
Breaking the discount habit
Luton brands often sell in competitive, price-led categories where the customer can find a cheaper version within about ninety seconds. That reality shapes the email programme whether anyone intends it to or not: when in doubt, send a discount.
It works, briefly. Then the list learns the rhythm, stops buying at full price, and waits. Within a year the brand is running a permanent sale it can't get out of, and margin has quietly disappeared.
You can't stop discounting overnight without a revenue hole, so we do it gradually. Discounts get targeted at the segments that genuinely need them, usually lapsed customers and first-time buyers, rather than broadcast to everyone including people who'd have paid full price.
Meanwhile the rest of the programme learns to sell on something other than price: what the product does, who it's for, why it lasts. Slower to build, but it's the difference between a list that buys and a list that waits.
Klaviyo for price-competitive brands
One of our founders worked inside Klaviyo, so we know what a healthy account looks like and how much margin a discount habit quietly costs.
We work remotely with brands across the south-east, and you deal directly with the people doing the work rather than an account manager relaying messages.
Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.
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3 Steps to Smarter Automation
Audit & Assess
We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.
Consultation & Onboarding
We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.
Launch, Optimise, Learn
We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.
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