Klaviyo Agency
in 
Brighton

Service
Mindwave builds Klaviyo programmes for Brighton's design-led DTC brands, where the email is the one place the brand standard slips.

Great brand, default template

Brighton has more direct-to-consumer brands per head than anywhere else in the country, and they tend to be design-led, founder-run and unusually good at the things most brands find hard. The packaging is right, the photography is right, the site looks excellent.

Email is the place where that standard often slips. A brand with genuinely distinctive design sends a default template, because email design is fiddly, renders unpredictably, and never quite makes it to the top of the list.

Design that survives the inbox

Getting brand-quality design to render properly across every inbox is genuinely technical work. Outlook, dark mode and mobile clients all break things in different ways, which is why so many good brands retreat to a safe template.

Underneath the design, the fundamentals still have to be right. A beautiful email that lands in promotions has achieved nothing, so deliverability, segmentation and flow logic get the same attention as how it looks.

Klaviyo for design-led brands

One of our founders worked inside Klaviyo, so we know what a healthy account looks like and where good brands settle for less in email.

We work remotely with south-coast brands, and you deal directly with the people doing the work rather than an account manager relaying messages.

Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.

Talk to a Klaviyo specialist

Send us a campaign and your site. If the two don't look like the same brand, we'll fix it.

Message Us

Success!

Your message has been sent.

Something went wrong while submitting the form.

Please try again or refresh the page and try again.

Audit & Assess

We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.

Consultation & Onboarding

We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.

Launch, Optimise, Learn

We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.

News & Views

We write about what we're seeing across paid search, paid social and marketing automation - what's changing and what's actually working.