Klaviyo Agency in Edinburgh
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Bought on a trip, never heard from again
Edinburgh gets an enormous number of visitors, and a large share of what they buy is a present for someone at home. Whisky, cashmere, food, jewellery, books: the city's retail is heavily weighted towards things people take away with them.
Nearly all of that is a single transaction with no follow-up. The buyer had a memorable few days, chose something with care, and then vanishes, because nobody asked for an email address while they were still standing there.
Capture has to happen at the till, easily and without a queue forming. A code on the receipt, a card in the bag, something offered as part of the sale rather than a form somebody fills in later.
Then the timing matters. A few weeks after the trip, when the memory is warm and the whisky is nearly finished, is when a well-judged email converts. Christmas is the other obvious moment, since anyone who bought a gift here once is a candidate to do it again.
Klaviyo for Edinburgh retailers
One of our founders worked inside Klaviyo, so we know what a healthy account looks like and how much a visitor business leaves behind.
We work remotely with Scottish brands, and you deal directly with the people doing the work rather than an account manager relaying messages.
Take us on for the full programme or slot us in beside your existing team. Either way, what Klaviyo learns can feed your wider marketing automation and your paid channels too.
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3 Steps to Smarter Automation
Audit & Assess
We look at your existing flows, campaigns and segments to find what's underperforming and why. If you're starting fresh, we map out your customer data sources and build the full account structure before anything goes live.
Consultation & Onboarding
We agree on which flows to build first, connect your data sources and get your Klaviyo account linked to your other marketing channels. Most clients are live and sending within two weeks.
Launch, Optimise, Learn
We build and launch your flows, then our agentic AI monitors performance - tracking which sequences drive revenue, flagging drop-off points and suggesting improvements. Your automation gets more precise the longer we run it.
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